Our Story

The Journey Behind the Brand

This thing didn’t come from a boardroom.


It came from miles under a pack, frozen fingers, dead batteries, and moments where quitting would’ve been easier.

RECKON was built because the mountains don’t care about excuses.

It started the same way most real gear does—by failing. Phones dying in the cold. GPS units glitching when you needed them most. Watches that looked tough but tapped out the second the weather turned or the miles stacked up. Every season, the same story: too much tech built for desks, not dirt.

So the question became simple:


Why doesn’t a watch exist that actually understands hunting?

How It All Began

Our journey started with a simple idea; to build the single best wearable for hunters dedicated to adventure, the backcountry and the lifestyle that goes with it.

We didn't just want to build a brand. We wanted to create a community around the concept, supporting hunters in their pursuits in all aspects of life.
— Cody Rich, Founder, CEO

Today, we continue to push boundaries and redefine what's possible. Our story is still being written, and we're excited to have you be a part of it.

Learn More about the only smartwatch built by hunters, for hunters.