Bridger Watch – Privacy Policy
Effective Date: 11/1/2025
Bridger Watch (“Bridger,” “we,” “us,” or “our”) is committed to protecting your privacy.
This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website, devices, operating system, mobile apps, and related services (collectively, the “Services”).
By accessing or using the Services, you agree to this Privacy Policy.
1. Information We Collect
We collect information in the following categories:
A. Information You Provide Directly
-
Name
-
Email address
-
Shipping and billing address
-
Payment information (processed securely by third-party providers)
-
Account login credentials
-
Communications with customer support
-
Product registration information
B. Device & Activity Data (from your Bridger Watch)
Depending on your settings and usage, we may collect:
-
GPS location data (for maps/navigation features)
-
Device analytics (crashes, performance data)
-
Firmware version, serial number, and hardware identifiers
-
Sensor outputs (compass, barometer, accelerometer, etc.)
-
Usage logs (feature usage, watch interactions)
We do not sell personal or location data.
C. Health & Fitness Data (if enabled by you)
If you enable health features, we may collect:
-
Heart rate
-
Movement/activity data
-
Sleep tracking or readiness metrics
-
Environmental data (temperature, elevation)
This data is optional, user-controlled, and stored securely.
D. Automatically Collected Data
When you use our website or app:
-
IP address
-
Browser type
-
Device type
-
Cookies
-
Pages viewed
-
Referring URL
-
App usage analytics
E. Information From Third Parties
If you connect third-party apps (e.g., mapping apps, fitness apps), they may share certain data with us according to their policies and your settings.
2. How We Use Your Information
We use your information to:
-
Provide, maintain, and improve the Services
-
Enable device features (GPS, tracking, health metrics, maps)
-
Process orders, payments, and shipments
-
Authenticate your account
-
Maintain device security and detect fraud
-
Troubleshoot issues and analyze performance
-
Provide customer support
-
Send updates, safety notices, or important service information
-
Develop new features and products
-
Comply with legal obligations
We do not use your personal data to train external AI models or sell it to third parties. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
3. How We Share Information
We only share your information with:
A. Service Providers
Examples include:
-
Payment processors
-
Shipping partners
-
Cloud hosting and data storage providers
-
Customer support software
-
Email and communication platforms
-
Analytics services
These partners are contractually required to safeguard your data.
B. Third-Party Apps (If You Connect Them)
If you link Bridger to a third-party service (e.g., mapping or fitness platforms), we may share the data necessary to enable that integration. You can disconnect these at any time.
C. Legal Compliance
We may disclose information if required to:
-
Comply with laws or regulations
-
Respond to lawful requests from authorities
-
Protect rights, safety, or property
D. Business Transfers
If Bridger undergoes a merger, acquisition, financing, or sale, your information may be transferred as allowable by law.
4. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to:
-
Improve website function
-
Remember preferences
-
Analyze traffic and usage
-
Support checkout and authentication
-
Deliver relevant marketing (if opted in)
You can adjust your browser settings to limit or reject cookies.
5. Location Data
Bridger devices and apps rely on GPS and location data for mapping and navigation features.
You can enable or disable location collection in your settings.
If disabled, certain features may not work as intended.
We do not track your location when your device or app settings are turned off.
6. Protecting Your Information
We use industry-standard administrative, physical, and technical safeguards, including:
-
Encrypted data transmission (HTTPS)
-
Secure device authentication
-
Encrypted storage where applicable
-
Access controls and monitoring
-
Limited employee access
While no system is 100% secure, we take strong measures to protect your data.
7. Data Retention
We retain information only as long as necessary for the purposes described in this Policy or as required by law.
You may request deletion of your data at any time (subject to legal or operational requirements).
8. Your Rights
Depending on your location, you may have the right to:
-
Access your data
-
Update or correct your data
-
Request deletion
-
Opt out of marketing communications
-
Restrict certain processing
-
Download/export your data
-
Disable location or health tracking features
To exercise these rights, contact us at privacy@bridgerwatch.com.
9. Children’s Privacy
Bridger Services are not directed to children under 13.
We do not knowingly collect personal information from children without parental consent.
10. Third-Party Links
Our website may contain links to third-party sites.
We are not responsible for their privacy practices.
We encourage you to review their policies individually.
11. International Users (GDPR/Global Compliance)
If you access our Services from outside the United States:
-
Your data may be processed in the U.S.
-
We process data only where we have a lawful basis
-
You may have additional rights under GDPR
We take appropriate steps to ensure international data transfers comply with applicable laws.
12. Changes to This Policy
We may update this Privacy Policy from time to time.
The “Effective Date” will reflect the most recent version.
Continued use of the Services signifies acceptance of any updates.
13. Contact Us
For questions about this Privacy Policy or to submit a privacy request:
Bridger Watch – Privacy Team
Email: privacy@bridgerwatch.com
Website: www.bridgerwatch.com